Crosstown Doughnuts

It's been a LONG time since I did a post like this, focusing solely on the amazingness of one brand, in fact I think the last and only time I ever did something like this is when I spotlighted the work by HAM.

I seemingly spend a lot of my time sampling the foods, meals and products from various London street food vendors - not because they ask me, just because I like trying new things and am hungry. Always hungry. And I love supporting independent business. It definitely helps working in Soho too, where there is an absolute abundance of street food vendors dispersed among Soho's many markets, particularly on Fridays.

Crosstown Doughnuts are an amazing brand selling high-quality, 'gourmet' doughnuts to the London masses. They have three of their own outlets and many stockists across the capital. I'm lucky in the fact that one of their own outlets is on my way to and from work, well-placed in Piccadilly Circus station.

The doughnuts aren't just your average, bog-standard fare. Crosstown's doughnuts are made using sourdough... and I'm pretty sure I could leave the post there and it would convince you to go and find one of their stockists. They also have the most amazing array of flavours; from rocky road to belgian truffle to autumn crumble as well as the humble vanilla glazed. But this isn't ANY vanilla glazed, it's Tongan vanilla glazed. Which just so happens to be my personal favourite.

And I know what you're all thinking, the answer to the big question that's on your mind... on a scale of one to Krispy Kreme, where do Crosstown sit?

My friends, Crosstown knocks the socks off of Krispy Kreme. Not only because they're an independent company, but also because their doughnuts really are that good. The kind of quality you can't really find with mass-produced sweet treats, I'm afraid.

Needless to say a lot of thought and effort has gone into their branding - even the stalls in their Piccadilly branch is in the shape of their doughnut logo. They are just effortlessly cool, or I think they are anyway.

I highly recommend you finding your nearest doughnut stockist - sorry to those reading who don't live in London - because it may (or may not) change your life.